SOCIAL AUTO POSTING
Marketers are pressed for time and using auto-posting tools makes it quick and easy to post the same message across all social-media platforms. However, each platform attracts a unique audience that has different content requirements. The same message usually doesn't flow effectively across LinkedIn, Facebook, Twitter, Instagram, Pintrest and the million other platforms.
QUICK RESPONSE CODE
Well, some may say whats that! Quick response codes, i.e. QR codes were envisioned as an innovative technology to enable cross-platform marketing and tracking. For example, Direct mail brochures included QR codes to encourage web-visit and then track these lead sources. However, most mobile users don't specifically download an app to decipher QR codes nor have a stand-alone QR scanner! Marketers realized that QR codes were frustrating their audience and hindering the call to action.