- Start with the problem: Begin the presentation by explaining how your product or service addresses a real problem help garner their interest.
- Relate to the audience: Use personal stories, examples and custom demos to help your audience relate to you and your product.
- Close the sale: Lead the audience to arrive at a conclusion or clearly articulate the next steps, i.e. how do they invest, how they place an order, how to schedule a product demonstration, etc.
- Follow up with the audience: Once the presentation has ended, follow up with any individuals you met before or after the presentation (send an email or call them back).
- Don't try to be funny if you are not. This makes people uncomfortable and they tend to loose interest in the pitch.
- Don't waste your precious presentation minutes on big stunts/costumes/animations. Instead, use the time to articulate your Unique Value Proposition.
- Don't read the slides of your presentation. Instead use the slide as a tool to reinforce your story (example: growth projections, cost saving charts, etc).
- Don't forget to allocate time and be prepared for questions from the audience.