Business enterprise has only two basic functions

Read this interesting article on Forbes the other day by Peter Drucker, who is considered by many as the father of business consulting and it made me ponder. Peter made a profound observation, " ...because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business...”  
Quite an interesting article. Check it out here: http://www.forbes.com/2006/06/30/jack-trout-on-marketing-cx_jt_0703drucker.html 

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